VIDEO EDITING
Video editing cut for how people with actually watch
Most raw footage doesn’t fail because of the camera — it fails in the edit. I cut for pacing first: the hook in the opening seconds, cuts timed to keep people from scrolling past, and captions built for sound-off viewing since most people watch that way.
Whether it’s a product reel, a testimonial, or a paid ad creative, every edit is built for the platform it’s going on — not a one-size-fits-all export.
